THE JOY OF DISCOVERY PROJECT BRANDING
The Joy of Discovery Project, a Denver based outdoor education program, strives to rekindle that connection with the Earth, and in doing so, teach children the value that the outdoors has to offer.
​
Through nature, kids can meet all necessary educational standards, in an interactive and experiential environment, while also developing a greater sense of self and community.
​
The branding for The Joy of Discovery Project has been one of my favorite projects to date. Not only did I love being able to work in a space that allowed me to illustrate some of my favorite past-times (hiking and fly fishing), but I loved working with a business that is really down to earth.
​
Below you can see the transformation of the logo from initial sketches to final product, you'll also see many of the illustrations created for the website and marketing collateral.