THE JOY OF DISCOVERY PROJECT BRANDING
The Joy of Discovery Project, a Denver based outdoor education program, strives to rekindle that connection with the Earth, and in doing so, teach children the value that the outdoors has to offer.
Through nature, kids can meet all necessary educational standards, in an interactive and experiential environment, while also developing a greater sense of self and community.
The branding for The Joy of Discovery Project has been one of my favorite projects to date. Not only did I love being able to work in a space that allowed me to illustrate some of my favorite past-times (hiking and fly fishing), but I loved working with a business that is really down to earth.
Below you can see the transformation of the logo from initial sketches to final product, you'll also see many of the illustrations created for the website and marketing collateral.